A Day in the Life with Allison Hirth, Sales Representative for Maggie Sottero Designs & Bel Aire Bridal

Tulle, Lace, and lots of sparkle have been in my DNA since the day I was born — from my family’s bridal store in New Jersey to representing the finest bridal designer in the industry: Maggie Sottero Designs. I enjoy working with my fabulous accounts with their buying. I focus on the latest bridal trends, making sure stores have gowns for brides of all shapes and sizes, and completing the look with the right veils and headpieces.

6.00 a.m. Rise and shine! I have a few quite moments to check my emails and to get ready for the day. I usually have my favorite Maggy London dress out and ready. Before I leave the house, I have lots to do in a very short amount of time. I like to let my daughter sleep as long as possible while I get ready. I enjoy making her a healthy breakfast, going over her spelling words, and spending as much time together in the morning as possible!

7.35 a.m. We leave the house and my daughter is dropped off at school. From there, I am on the road to my first account. Living in Southern California, I can visit most of my accounts and make it back in time to pick her up from school and take her to dance class. It is very important to make the best use of my time while she is in school so we can spend quality time together when we are home!


9.00 a.m. Made it to my first account! I like to be early so I can catch up on more emails and grab an iced tea.

9.30 a.m. First appointment! I am meeting with an account to go over our new collection for Fall 2018, ad campaigns, social media, and most importantly — catching up. I have been working with most of my accounts for more than 15 years and have established some wonderful friendships.

11.00 a.m. Back in my car! Called two accounts that needed assistance and got an approval for a new store that I opened last week.

11.30 a.m. I am off to my next stop. This account will be choosing new veils and headpieces to match the dresses they bought from me last month. I love showing my stores the samples and take the time to make sure they match their new dresses. It’s like playing dress up!

1.00 p.m. Back in my car. On the phone trying to set up a stylized bridal shoot with a YouTube star who is getting married this summer!


2.00 p.m. Back at home. Catching up on more emails and phone calls. It’s a very busy time seeing accounts and getting the new collections into the store.

3.00 p.m. The highlight of my day is picking up my daughter from school and taking her to dance.

4.00 p.m. Mad dash to the grocery store! Empty the endless bags from my car and make lunches for the next day.

6:30 p.m. Pick up my daughter from dance and meet my lovely husband at home (who has a nice dinner waiting for us). We enjoy catching up, and then head upstairs for showers and homework.

7:30 p.m. My baby is in bed! We like to cuddle and read a story.

8.00 p.m. TV time with my hubby, and then off to bed to rest before another busy and amazing day. Every day, I get to travel to a different place and work with amazing bridal store owners who work tirelessly to make brides look their best on their wedding days. I am so grateful for my job and all the wonderful and creative people I get to work with every day.

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Want to see YOUR photos here? Tell us about yourself! Who are you? What does a typical day in your life look like? How does your favorite Maggy London dress help you do it all? 

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